Brief Writing Best Practice Training Course

Lessons in this course

Brief Writing Best Practice

The essential components of effective brief writing

Lesson trailer

About the course

A good brief keeps both client and agency focused on outcomes. This lesson unpacks the briefing process. It outlines the vital components and the actionable steps involved, providing a framework for the business results you need.

Your teams will…

Have better conversations with agency partners
Recognize the value of a brief and when to use it
Identify common briefing challenges and ways to solve them

Beneficial for

Marketing

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